Cobra flies high, always!

Posted in Uncategorized with tags , , on March 9, 2010 by cobragroup

Cobra Group UK, flies high, really high…always.

It was more than two decades ago that Cobra UK had its genesis, in a flat in Paddington. A few months after this humble beginning, the company was going great, making things work for clients in a brilliant manner. Then on, it has always been flying high in the firmament of direct marketing, registering results that have caused admiration and of course envy as well.

Chris Niarchos, the founder-chairman of the Cobra Group, has made it a policy of sorts to think big and aim for the heights, real great heights in direct marketing. His team had always given him immense support in making true this policy or dream and never has the company gone low, whether it be regarding the results registered or regarding standards set in direct marketing.

From the late 1980’s to 2010, Cobra Group UK has come afar and at present maintains its standing in UK’s direct marketing sector as a peerless, wonderfully different direct marketing company.

Leave A Comment »

Cobra Group UK: Going tough not a problem

Posted in cobra group PLC with tags , , on March 5, 2010 by cobragroup
For Cobra Group UK, going tough has never been a problem, especially when the going gets tough.

Cobra UK has always been sailing smooth, even when the seas of direct marketing had gone tempestuous. The worst of tempests had not affected the company, because it has always been the most able and trained of people who have been captaining it. Those who were lending their helping hand to those at the helm of affairs have always been equally dedicated and hard-working.

The fact that Cobra Group UK sails smooth even when the weather is tempestuous was proved by the way the recession has been combated well by the company and its associate companies. The global meltdown had not only NOT slowed down the growth process of the company, but had also proved to be a catalyst that had made them work even harder, aiming at better results.

Yes indeed; Cobra Group UK proves once again that when the going gets tough, the tough gets going.

Leave A Comment »

Cobra: In-house induction for representatives

Posted in Cobra Group with tags on January 28, 2010 by cobragroup

The Cobra Group and the independently contracted associate Marketing Companies take special care to provide the best inductions which are in fact done in a very systematic and rather scientific manner. The Cobra Group’s techniques help new recruits understand the procedures companies like to follow. Sales Representatives get coached whilst learning the values and aims of the business as well as the internal workings and policies.
On-the-job coaching and simulation workshops also are given exclusively by The Cobra Group.

Leave A Comment »

The Cobra Group thrives with an optimistic attitude

Posted in Cobra Group with tags , , on January 19, 2010 by cobragroup
Sales representatives interact directly with customers who identify the company’s image with that of the representatives’ attitude. The Cobra Group’s sales business has been leading the way in direct marketing for over two decades and has always encouraged optimists and those with a positive approach.

The newly recruited and the experienced sales representatives are all coached to maintain that optimistic attitude while delivering the sales message, thus The Cobra Group and its associated Marketing Companies deliver the best results in all their marketing ventures.

Leave A Comment »

Cobra sponsors Australia India Business Council’s Diwali celebration 2009

Posted in Cobra Group with tags , on November 13, 2009 by cobragroup
Adding colour to Diwali, the Indian festival of lights, The Cobra Group took the initiative of being the Gold Sponsor at the inaugural Australia India Business Council (AIBC) Diwali celebration. The celebrations, hosted by Vice President of The Cobra Group, was attended by prominent people including the Indian High Commissioner in Australia Sujatha Singh, Australian criketer and wicket-keeper Brad Haddin, Federal Ministers and prominent Australian and Indian business representatives.

It was in fact an attempt at strengthening bilateral ties between the two countries. The Cobra Group also held a charity auction to raise funds for the ACT Eden Monaro Cancer Support Group. As part of the celebrations, there was a spectacular display of fireworks and a very vibrant performance by dancers from Bollywood. The Cobra Group took this initiative since it has always been an active supporter of the Australia India Business Council and has also favoured strengthening of ties between different countries across the globe.

Leave A Comment »

Cobra has succeeded in Thursday Island

Posted in Cobra Group with tags on November 12, 2009 by cobragroup
The tropical island situated about 40kms of the Australian mainland called ‘Thursday Island’ is a spot where The Cobra Group dared to make an entry for its clients in the Pay TV sector. Even with a small population of just 3,500 people, Thursday Island appealed to The Cobra Group. This optimistic team located themselves there and was able to create considerable interest and sign up a high number of valuable customers.
The team who visited the island had a clear-cut picture on the interests of the people and eventually became successful in fulfilling their needs. This turned the residents in favour for the company and its clients.
The residents at Thursday Island highly appreciated this campaign and a group of locals presented them a calendar featuring all the local dignitaries. The client was delighted with the additional business and the residents were satisfied with the services offered by the The Cobra Group.

Leave A Comment »

Cobra maintains a perfectly worked-out database

Posted in Cobra Group with tags on November 11, 2009 by cobragroup
It’s a perfectly worked out database that forms the backbone of all of Cobra’s marketing endeavours. The meticulously prepared and maintained database, which contains comprehensive information about customers, proves to be of utmost use while carrying out promotion related activities. The information in the database helps The Cobra Group and its independantly contracted associate companies to decide on the products to be promoted and the strategies to be worked out.

The sales and marketing team who are in constant touch with the customers, in a very direct manner, make it a point to collect as much information about them as possible. Things do not end there. In their future interactions with the customers, they make it a point to update their information by keeping track of their changing tastes, interests and lifestyles – this helps in updating the database frequently.

Leave A Comment »

Cobra offering endless opportunities

Posted in Cobra Group with tags on November 10, 2009 by cobragroup
The people associated with The Cobra Group know that the company offers endless opportunities to all. The independently contracted associate companies are provided with well-knit policies to recruit on the basis of quality.
Apart from the sales personnel who are selected, the administrators are also a vital element in making The Cobra Group reach the status of a leading direct marketing company. It is the administrators who ensure the smooth running of the independently contracted associate companies. The Cobra Group help the administrators to up-grade their management skills through various coaching practices and various business developmental programmes. It further helps their organisational skills, advertising, recruitment and vital skills for the role.
The Cobra Group has operations in more than twenty countries and is expanding its business enormously. The Cobra Group has umpteen opportunities for people with the urge to set out on a steady and sustained growth in both their career and business.

Leave A Comment »

Cobra builds marketing plans from scratch

Posted in Cobra Group with tags , on August 3, 2009 by cobragroup
In the ever changing field of direct marketing, The Cobra Group is always changing its strategies to suit the needs of its clients. The marketers are focusing more and more of their efforts on “being in the right place at the right time” – with integrated marketing plans direct to the customer.
Customer perception has been the priority of every Cobra representative while preparing plans. As and when the personnel engage in sales and promotional activities, they always begin from the scratch.
Firstly, analysis of the brand awareness is made. This is followed by a detailed analysis of customer perception. Thirdly choosing the right strategy – utilising the customers’ perceptions about the product. With these basic steps and ground level planning, Cobra is able to attain its target customer numbers and achieve measurable results.

Leave A Comment »

The Red Cross Society welcomes initiatives like Cobra Group

Posted in Cobra Group with tags , , on July 30, 2009 by cobragroup
The ‘Sierra Leone Red Cross Society’ has been supporting its community based health programmes since 2000. The charity division of Cobra Group was welcomed by Sierra Leone’s Red Cross Society in 2008. Together, Cobra Supports and the Sierra Leone Red Cross Society have been providing community-based health care to vulnerable communities in the country.
The fundraising team of Cobra worked with 11,000 representatives of Sierra Leone in all fourteen districts across the country and has helped to improve the health care system through such programmes.

Leave A Comment »

« Older Entries