Cobra maintains a perfectly worked-out database
It’s a perfectly worked out database that forms the backbone of all of Cobra’s marketing endeavours. The meticulously prepared and maintained database, which contains comprehensive information about customers, proves to be of utmost use while carrying out promotion related activities. The information in the database helps The Cobra Group and its independantly contracted associate companies to decide on the products to be promoted and the strategies to be worked out.
The sales and marketing team who are in constant touch with the customers, in a very direct manner, make it a point to collect as much information about them as possible. Things do not end there. In their future interactions with the customers, they make it a point to update their information by keeping track of their changing tastes, interests and lifestyles – this helps in updating the database frequently.
